Hi, there!
I’m Soumya, Architect turning into a Product Designer. Designed B2C solutions for EdTech and Construction.
Research-obsessed. Insight-driven.
Work
Notion
Rethinking onboarding to reduce overwhelm for first-time users.
Impact-
8/10 users chose to begin documenting in the first session. (Informal testing)
Slice App
Monthly insight Card to optimise experience with spend analytics
Impact — % users who open the expense insights card ≥ 1 times per week:
46.8% to 100% (Informal testing: n=8)
An internal app for structured construction project management
Designing a smarter drawing revision workflow for architecture and construction teams
Maitri
Designing for activation in an Intimate health care app for women
Impact — % users converted from assessment to booking a consultation:
43% to 71% (n=7)
Day 8 retention for a habit building app.
Design for the day when the streak breaks..
Impact — % users logging entry within 3 days of break:
33% to 70% (Informal testing: n=6)
Improving the Brand Identity and Website Experience for an EdTech Platform
About Me
Hi, I’m Soumya, a UX/UI designer transitioning into Product Design. I recently graduated with a degree in Architecture from NIT Trichy and am currently learning about product design through every resource I can get my hands on.
I’ve previously worked on B2C products in the construction and edtech industries. Since both were startups, I spent most of my time working as a solo designer.
When I’m not revisiting old designs, you’ll probably find me dancing or enjoying a cup of tea.
Experience
UX/UI Designer
- Re-designed the existing website: replaced an off-page redirect with an inline 5-step cost estimator, which projected a 55% task completion rate.
- Restructured the information architecture and standardised the design language of an internal PMC (Project Management & Consultancy) app used by site engineers, project managers, and vendors.
UX/UI Design Intern
- Redesigned a minimal waitlist landing page into a comprehensive 13-section ed-tech website.
- Shaped design guidelines to ensure consistency across the product surface, along with establishing new brand guidelines (logo re-design, style guide).
Education
Bachelor of Architecture
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As drawing revisions pile up, keeping track of what changed, when, and why can become challenging. This internal tool streamlines the revision workflow by bringing review, version tracking, and stakeholder reporting into one place.